http://www.kliu.ca Kristin Liu Fri, 19 Mar 2010 20:17:46 +0000 http://www.kliu.ca en http://www.kliu.ca/Nature-s-Catch-Smoked-Salmon-Jerky http://www.kliu.ca/following/kliu.ca/Nature-s-Catch-Smoked-Salmon-Jerky Fri, 19 Mar 2010 20:17:46 +0000 Kristin Liu 319001 Nature's Catch Jerky is Boundary Fish's first consumer product being released in March 2010 in the United States. They needed an identity and packaging that would speak to the premium quality of their product, stand as a healthy alternative amongst the jerky market, and represent their company as expert in the seafood industry for over fifty years. I worked with Lisa Lehmann in exploring initial concepts and then further developed and executed the identity on their packaging, internal documents and printed marketing materials. In August 2010, Nature's Catch was featured on Cool Hunting. Visit the article here. Role: Creative Direction, Identity Design, Packaging Design, Production, Brand Management <img src="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_IMG_4216rev.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_IMG_4216rev_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_IMG_4218.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_IMG_4218_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_coolhunting.jpg" border="0" width="670" height="318" width_o="1072" height_o="510" src_o="http://payload.cargocollective.com/1/0/4211/319001/NaturesCatch_coolhunting_o.jpg" align="left" /> http://www.kliu.ca/Nike-The-Human-Race-Launch-Party http://www.kliu.ca/following/kliu.ca/Nike-The-Human-Race-Launch-Party Fri, 19 Mar 2010 20:17:43 +0000 Kristin Liu 61006 Tara Parker Tait PR was enlisted by Nike to launch the announcement of Vancouver as a participating city in The Human Race. Using campaign material and graphic standards supplied by Nike, I designed and implemented all promotional material needed for the event including invitations, signage, banners, and interior graphics. Client: Tara Parker Tait PR Studio: Free Agency Creative Creative Directors: Don Williams, Tak Yukawa <img src="http://payload.cargocollective.com/1/0/4211/61006/IMG_1403Nike.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61006/IMG_1403Nike_o.JPG" align="left" /> http://www.kliu.ca/2008-Home-Garden-Show http://www.kliu.ca/following/kliu.ca/2008-Home-Garden-Show Fri, 19 Mar 2010 20:16:11 +0000 Kristin Liu 61033 In 2008, we developed the "How's that little project coming along?" campaign for the BC Home + Garden Show for DMG World Media (now known as Marketplace Events). The campaign was later picked up by four other shows across the country as well as in the States. I was heavily involved in the creative development of the campaign, project management, production, and the management of other team members. Materials included ads, radio, site signage, billboards, and other promotional material. Role: Campaign Creative, Art Direction, Project Management, Graphic Design, Production Studio: Free Agency Creative Creative Directors: Don Williams, Tak Yukawa <img src="http://payload.cargocollective.com/1/0/4211/61033/IMG_1285BCHGS.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61033/IMG_1285BCHGS_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61033/IMG_1187BCHGS.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61033/IMG_1187BCHGS_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61033/IMG_1186BCHGS.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61033/IMG_1186BCHGS_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61033/IMG_1184BCHGS.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61033/IMG_1184BCHGS_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61033/IMG_1205BCHGS.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61033/IMG_1205BCHGS_o.JPG" align="left" /> http://www.kliu.ca/The-Vertical-Feat http://www.kliu.ca/following/kliu.ca/The-Vertical-Feat Fri, 19 Mar 2010 20:15:49 +0000 Kristin Liu 319102 The Vertical Feat is an enterprise of Stephanie Jagger to spend ten months skiing through twelve countries. Her overarching goal of the trip is to communicate and inspire other people to raise their restraining devices, whatever that might be. Her trip was inspired by a standard ski sign, which visually carried over to her business cards. Role: Identity Design, Graphic Design, Production <img src="http://payload.cargocollective.com/1/0/4211/319102/IMG_4206verticalfeat.jpg" border="0" width="670" height="453" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/4211/319102/IMG_4206verticalfeat_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/319102/IMG_4208verticalfeat.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/319102/IMG_4208verticalfeat_o.jpg" align="left" /> http://www.kliu.ca/Bright-Light-Umbrella http://www.kliu.ca/following/kliu.ca/Bright-Light-Umbrella Mon, 15 Mar 2010 21:49:57 +0000 Kristin Liu 311348 An excerpt from the project write-up: Set in one of Chinatown’s oldest and almost-forgotten courtyards, GO! transforms one of Vancouver’s many underused, under-lit areas into an illuminated canopy of light and space. Utilizing umbrellas printed with a luminescent map of the Bright Light galleries, video projections, light installations and programmed events, the courtyard becomes a lively gathering space, encouraging participation and play, gatherings and discovery, celebrating neighbourhood and community. Under the direction of RUF, I designed the graphic that was applied to the interior to the umbrella as well as the poster announcing the event. These were sold in boutiques around Vancouver as well as at the temporary gallery (open for the duration of the 2010 Winter Olympics). Role: Graphic Design, Illustration Client: RUF Project Creative Directors: Sean Pearson, Alyssa Schwann <img src="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2181.jpg" border="0" width="670" height="560" width_o="1500" height_o="1254" src_o="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2181_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2178.jpg" border="0" width="670" height="448" width_o="1500" height_o="1004" src_o="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2178_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2176.jpg" border="0" width="670" height="448" width_o="1500" height_o="1004" src_o="http://payload.cargocollective.com/1/0/4211/311348/umbrella_smDSC_2176_o.jpg" align="left" /> Photos above courtesy of Alyssa Schwann <img src="http://payload.cargocollective.com/1/0/4211/311348/window_IMG_4075v2.jpg" border="0" width="670" height="502" width_o="740" height_o="555" src_o="http://payload.cargocollective.com/1/0/4211/311348/window_IMG_4075v2_o.jpg" align="left" /> http://www.kliu.ca/BCSPCA http://www.kliu.ca/following/kliu.ca/BCSPCA Fri, 25 Sep 2009 20:00:45 +0000 Kristin Liu 93648 Together with Lisa Lehmann, I worked with the BCSPCA to identity objectives for the north facing wall mural of the Vancouver shelter. After presenting several different concepts, the SPCA decided that striking illustrations and a simple layout would best represent the organization. After the illustrations were completed and approved, the artwork was handed to a supplier to execute on the wall. Role: Creative Direction, Illustration <img src="http://payload.cargocollective.com/1/0/4211/93648/apples081909.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/93648/apples081909_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/93648/dog082809.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/93648/dog082809_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/93648/hamster082909.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/93648/hamster082909_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/93648/puppy082609.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/93648/puppy082609_o.jpg" align="left" /> http://www.kliu.ca/BIA-Cordon-Bleu http://www.kliu.ca/following/kliu.ca/BIA-Cordon-Bleu Wed, 19 Aug 2009 01:17:58 +0000 Kristin Liu 62244 BIA Cordon Bleu is a wholesale manufacturer of porcelain and stoneware serving accessories, bakeware and dinnerware. For the 2007 catalog I worked with the photographer on the art direction of the product during the photo shoot as well as on the design production. Role: Art Direction of Photography, Project Management, Graphic Design, Production Studio: Free Agency Creative Creative Directors: Don Williams, Tak Yukawa Photographer: Patrick Norman <img src="http://payload.cargocollective.com/1/0/4211/62244/IMG_1348BIA.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/62244/IMG_1348BIA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/62244/IMG_1346BIA.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/62244/IMG_1346BIA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/62244/IMG_1358BIA.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/62244/IMG_1358BIA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/62244/IMG_1351BIA.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/62244/IMG_1351BIA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/62244/IMG_1344BIA_rev.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/62244/IMG_1344BIA_rev_o.jpg" align="left" /> http://www.kliu.ca/2007-Home-Interior-Design-Show http://www.kliu.ca/following/kliu.ca/2007-Home-Interior-Design-Show Mon, 17 Aug 2009 23:28:33 +0000 Kristin Liu 61051 In 2007, we developed the "What's your equation?" campaign of the Vancouver Home + Interior Design Show for DMG World Media (now known as Marketplace Events). Here I was responsible for taking the already developed campaign and executing it across multiple mediums and deliverables. Role: Project Management, Production, Graphic Design Studio: Free Agency Creative Creative Directors: Sonja Schneider, Don Williams, Tak Yukawa <img src="http://payload.cargocollective.com/1/0/4211/61051/IMG_1293VHIDS07.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61051/IMG_1293VHIDS07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61051/IMG_1190VHIDS07.gif" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61051/IMG_1190VHIDS07_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61051/IMG_1203VHIDS07.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61051/IMG_1203VHIDS07_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61051/IMG_1202VHIDS07.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61051/IMG_1202VHIDS07_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61051/IMG_1201VHIDS07.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61051/IMG_1201VHIDS07_o.JPG" align="left" /> http://www.kliu.ca/Gregory-Tait http://www.kliu.ca/following/kliu.ca/Gregory-Tait Mon, 17 Aug 2009 23:13:56 +0000 Kristin Liu 61049 Gregory Tait Consulting Inc. is a audio consulting company. I worked with a wordmark developed by Tak Yukawa and a illustration by Linus Lam, the architect, to produce a business card. A technique of overlapping transparent pantone inks was used for added depth. Studio: Free Agency Creative Creative Directors: Don Williams, Tak Yukawa Illustration: Linus Lam, Edison & Sprinkles Role: Graphic Design, Production <img src="http://payload.cargocollective.com/1/0/4211/61049/IMG_1393Gregory.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61049/IMG_1393Gregory_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61049/IMG_1392Gregory.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61049/IMG_1392Gregory_o.JPG" align="left" /> http://www.kliu.ca/Exhibition-Industry-Foundation http://www.kliu.ca/following/kliu.ca/Exhibition-Industry-Foundation Mon, 17 Aug 2009 22:50:14 +0000 Kristin Liu 61031 The Exhibition Industry Foundation is a non-profit organization dedicated to "ensure the success of the exhibition industry". They needed a brochure to recruit members and donors. I was responsible for the concept, design and production. Role: Graphic Design, Production Studio: Free Agency Creative Creative Directors: Don Williams, Tak Yukawa <img src="http://payload.cargocollective.com/1/0/4211/61031/IMG_1363EIF.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61031/IMG_1363EIF_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61031/IMG_1367EIF.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61031/IMG_1367EIF_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61031/IMG_1370EIF.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61031/IMG_1370EIF_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4211/61031/IMG_1369EIF.JPG" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4211/61031/IMG_1369EIF_o.JPG" align="left" />