Nature's Catch Jerky is Boundary Fish's first consumer product being released in March 2010 in the United States. They needed an identity and packaging that would speak to the premium quality of their product, stand as a healthy alternative amongst the jerky market, and represent their company as expert in the seafood industry for over fifty years. I worked with Lisa Lehmann in exploring initial concepts and then further developed and executed the identity on their packaging, internal documents and printed marketing materials.

In August 2010, Nature's Catch was featured on Cool Hunting. Visit the article here.

Role: Creative Direction, Identity Design, Packaging Design, Production, Brand Management